OUR MISSION

Woof n' Waggle - Perth's Trusted Doggy Daycare & Grooming Salon, Get To Know More About Us 

Woof n' Waggle is a Perth-based doggy daycare and grooming salon, offering safe, enriching, and a fun environment for your doggo. Founded with a passion for canine well-being, we provide expert care, socialisation, and activities to keep your doggo happy and healthy. Join our community of dog lovers today!

OUR
STORY

Aoife, the heart and soul behind Woof n’ Waggle, traces her passion for dogs back to her roots in Ireland. Always surrounded by her beloved family dogs growing up, her attachment to dogs  was further fueled by her late grandfather's renowned expertise in training sheepdogs, a legacy celebrated across Ireland and even featured on the popular BBC show "One Man and His Dog."

After moving to Australia and embarking on a career journey through local government and the events industry, Aoife finally followed her heart and pursued her childhood dream of working with dogs. Aoife had a best friend called Ruby (a Staffyr-Kelpie Mix) for almost 11 years. Aoife firmly believes that Ruby entered her life precisely when she needed her most, and their bond was incredible. It was enrolling Ruby into a dog daycare that opened Aoife’s eyes to what the incredible world of daycare can do for a dog if the facility is run correctly and with care. With over 8 years of hands-on experience in the field, her journey led her from starting out working as a dog daycare attendant to co-owning another facility, culminating in the establishment of her very own Woof n’ Waggle. Aoife will be forever grateful to Ruby for leading her down this path and always strives to make her proud.

At Woof n’ Waggle, Aoife's ethos revolves around genuine care and understanding for each and every dog. Aoife will always be the biggest advocate for your pup and ensures her team takes the time to get to know to truly connect with every dog, learning their unique quirks, behaviours, likes, and dislikes. Aoife understands that your dog is more than just a dog and is a valued family member. This is why she does not take the responsibility of looking after other people’s pups lightly and knows what a true honour it is to gain that trust. 

Though her journey hasn’t always been easy, balancing the responsibilities of raising her own two mini humans while nurturing a thriving business, Aoife’s dedication to enriching the lives of dogs and their owners remains unparalleled. Aoife remains steadfast in her mission for herself and her team to become true industry experts ensuring exceptional care for every pup entrusted to Woof n’ Waggle.

Aoife currently owns a lovely mixed breed named Rabbit. She and her partner Jarrad adopted him when he was 18 months old, despite his challenging past of severe mistreatment that left him with a profound fear of men and lacking early socialization. Despite this, Rabbit has become the sweetest and most loving boy, adored especially by Aoife and Jarrad’s children. While he remains selective with other dogs and has a huge tendency for swiping unattended food😂😂😂😂, Aoife is incredibly proud of his transformation and can’t imagine life without him.

MEET THE TEAM: